How To NOT Market

At a not-to-be-named-here, chain dining establishment this evening they advertised "Flight Night". Three small glasses of "surprise" wines (a flight) for a set price. These wines promised to be (sec) "red or white, unfamiliar or standard, and sexy or prunish."

PRUNISH? PRUNISH?? Is that a word?

Not PRUDISH? Maybe they meant prudish. Sexy or prudish I understand.

I thought maybe I was just lacking in my linguistic repretoire. But "prunish" is not a word, according to Merriam Webster.

What? As in "to taste like a prune"???? Is this something you want in a wine? Grapes - Yes. Plums - Perhaps. Any assortment of fruit I can think of - Maybe.

But SEXY and PRUNISH? Together in the same marketing phrase? Uh....NO!!

How to make me feel old? Bring up prunes.

How many marketing execs did that copy have to make it through?? Try again folks at H(*&^%$$#!s.